VPP014 – How to use LinkedIn for B2B sales? Part 1

VPP014 – How to use LinkedIn for B2B sales? Part 1

Blog, Podcast
Finally I've managed to record something meaningful and I can't wait to hear your opinions about this episode as I'll talk today about how to use LinkedIn properly. I'm not an expert here but after using it for around 6 months, it seems to me that just by following some simple rules LinkedIn platform can really generate a lot of value to conscious business owners, sales and marketing teams and employees of course. I really think that you will enjoy this one! (more…)
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VPP013 Why brand is important with Aga Jóźwiak

VPP013 Why brand is important with Aga Jóźwiak

Blog, Podcast
What is brand? What does it mean to you or your clients and why brand is important? Why we associate objects, services or even feelings with specific company or its product? Brand equals reputation. The funny thing is that it can also be negative! For example. Some businesses relate to a very poor quality of services (some airlines for example) but people still use them. Why? Because they're very affordable. But how do you get the most out of branding to drive customer success? I hope Aga from ClickMeeting will help you out. Enjoy today's episode! (more…)
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VPP012 Stop wasting money on exhibitions

VPP012 Stop wasting money on exhibitions

Blog, Podcast
Sales and marketing are like yin and yang and we all agree that money has to be spent in order to drive growth of any organisation. But when it comes to trade shows something just went wrong and it seems like only few do it right. Today I'd like to share with you some of my ideas on how to stop wasting money on exhibitions and trade shows in the technology world. Enjoy. (more…)
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VPP011 When technology and fun unite with Arkadiusz Śmigielski

VPP011 When technology and fun unite with Arkadiusz Śmigielski

Blog, Podcast
When technology and fun unite... Who says technology is boring? Who says it's only for the computer geeks and Elon lovers? Ok... we all know it's actually the opposite. Engineering is a big playground for so many of us, engineers. The real fun begins when the big boys come to pay for your toys. Optinav made technology and fun unite, let's listen to their story. And if like me, you like to stretch your brain with a good riddle the title may sound very familiar. Hail to my metal friends! :) (more…)
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VPP010 How to sell without selling?

VPP010 How to sell without selling?

Blog, Podcast
This time it's just me. No guests! It's episode number 10 so I thought that I should give you some heads up on how was it so far when it comes to recording my podcast. It's been great but it definitely takes more time than I originally anticipated! Plus I have a story for you about selling without selling. Enjoy! (more…)
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VPP009 Disrupting MedTech with Kasia Pala

VPP009 Disrupting MedTech with Kasia Pala

Blog, Podcast
Everyone is disrupting in the 21st century. Disruption ss a slogan started the day after we we're all given the first iPhone. But the truth is that we gave extraordinary meaning to something which occurs naturally as a result of the process of failure and repetition. My questions now is, how can we assess whether something is actually disruptive and in what scale? My today's guest is very close to the sun. And we talk MedTech so it is very serious... (more…)
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VPP007 How NOT to sell software B2B with Kacper Warda

VPP007 How NOT to sell software B2B with Kacper Warda

Blog, Podcast
  How difficult it is to sell software? It seem like there's no easy answer to this question. My guest went through a lot of major hiccups in his journey. He left the university and started an IT company. Now, almost a decade later he's running a small team, supporting some of the major production companies and discount shops in Poland. Kacper Warda probably made all the possible mistakes along the way to learn how to sell software in B2B environment and now he shares his experience with us. Enjoy! (more…)
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VPP006 Why AI is the key to innovation with ByteLake

VPP006 Why AI is the key to innovation with ByteLake

Blog, Podcast
What's really behind the AI? We live in the age of buzzwords and abbreviations. AI, HPC, IoT, Machine Learning, Deep Learning are just a few examples of how innovators, researchers and technology people can make things more complicated for themselves (and for potential partners of course). I have invited ByteLake to my podcast so we can clarify a few things about the world of Augmented Intelligence. (more…)
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VPP005 How big organisations implement new technologies with Bartek Ludwicki

VPP005 How big organisations implement new technologies with Bartek Ludwicki

Blog, Podcast
Why to look at NHS when it comes to new technology? Ok. I know, NHS is not a Polish organisation. This was actually one of my first recordings ever and since Bartek is my friend I thought I'd ask him for help and simultaneously check out how much high-tech there is in the UK's healthcare system. Bartek is a pharmacy technician and he has to deal with some interesting technologies all the time... (more…)
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